For this identity, we draw inspiration from the artist's own album. Our objective is to reinterpret it in line with our brand guidelines and Spotify's personality, making it UNIQUE, while retaining enough elements to build recognition for the upcoming album release.Deriving from the visual elements of the album,

the golden color, a symbol of royalty, will be present in strategic spots in our campaign. Additionally, if we have 'untraceable' as a concept, the artist's figure and name being in the spotlight are crucial here.